This is a demonstration store. You can purchase products like this from Pure Fix Cycles

Walnut Studiolo originally designed the Frame Cinch for a Hardcourt Bike Polo aficionado, but they soon realized that it had boundless versatility. The Frame Cinch can’t wait to hold all kinds of narrow objects to your bike. Just imagine; Bike Polo mallets, six-packs, fly-fishing rods, even kayak paddles—they’re all right at home on your bike, thanks to the Frame Cinch.

The Frame Cinch has been recognized by Architizer as one of the Ten Best Bike-related Design Innovations of 2011.

The six-pack rests nicely between your legs, cradled by your knees (not knocking into them!).